Sorry people but it’s time to wake up. The days of Harold Bishop busting out his tuba to earn a little coin for the Salvos are over. Who is going to volunteer to do this job full time? Charities need money, lots of it, and these agencies deliver.
The reality is that this is the most efficient way of recruiting regular givers.
It’s terribly assumptive to insinuate charities are getting duped by marketing companies. I don’t think they feel that way, in fact they have all made well informed decisions to employ professional fundraisers to bring is some serious cash. Maybe Daniel Flitton needs to apologise to the guys down at Oxfam whose intelligence he’s publicly undermined.
It’s mentioned that people don’t know how much of their money goes to the charity. Well why not let them know? That 95% is ONLY THE FIRST YEAR, the average supporter stays on for 4 years so it turns out somewhere around 20%. And there are frequently bequests and pledges increases to boot. Not bad hey?
So jump on board and cut these guys some slack, they raise money for charity after all!
